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This website has the following in the homepage, "All Italian Handcrafted shoes between 60-80 off suggested retail prices! ALL SHOES ONLY 99." Our analyzers viewed that the web site also stated " Available in Medium and Wide Widths." The Website also said " Make you and your feet happy with Day to Night convertible heels. CLICK HERE TO SHOP BY SIZE. Ilaria - W - Black - 5. Available in Black, Brown and Bone. A gorgeous pointed toe pump, with a fashionable twist. Made of soft imported Italian Napa leather. Leather sole with slip-resistant rubber toe and island. 3 heel transforms to a 1 heel." The website's header had Italian made high heels as the most important search term. It is followed by camileon heels, height adjustable high heels, and sale shoes which isn't as highly ranked as Italian made high heels. The next words they uses is Two in one. Day to night was included and might not be seen by search parsers.